February 23, 2015
Ronnie Fieg and his style juggernaut, KITH were at it again last Friday opening a pop-up on Abbot Kinney in Venice. The event marked the release of Ronnie's collaboration with Asics, dubbed the West Coast Project.The space, imagined by Bang 3 Design, looked incredible in shades of blue, white and silver.
As you would expect from a KITH release, the line formed the night before and stretched around the block. It still dragged way down the street when we arrived for our personal tour of the shop.
I must say that the shoes, themselves, are definitely worth the wait. Ronnie's vision for the rebirth of the Gel-Sights comes in two colorways, dubbed Atlantic and Pacific. I copped a pair of the Pacific's, myself. So get your hands on a pair of these! The buzz was big and Ronnie delivered once again on the expectation.
HEX Co-Founder, Dan Maravilla checking out the new kicks
Dan Maravilla and Thomas Cykana, KITH