April 03, 2012We're excited to announce HEX at the 722 Figueroa Showroom. 722 Figueroa Showroom. DJ, the dapper gentlemen above, will now be handling west coast sales for Hex. He's always on the job - he's got his Code out, and the response even in the first 12 hours has been amazing. Last night was the Spring Launch Party at their amazing space on the border of Chinatown. 722 staples such as Freshjive and SLVDR were showing their spring lines alongside the new additions - G.P.P.R., Sol Headphones, and HEX. There were a lot of people waiting to get into the packed house. The gents at 722 really know how to throw an event and they unfortunately had to close the list early due to demand. 722 is located in the restored Kim Sing Theatre. Its an amazing indoor/outdoor space and perfect for events. Here's the outside area, where Capital Cities, from SF performed a great live set. It was packed and you can see Tommy B's photo set up on the right. His pics should be up soon. The outside also featured the bar, stocked with complimentary Bushmills, Heineken and Izze. 722 owner Willard was a former professional bicycle racer and they always have an impressive lineup of bikes. Inside more beautiful people mingled and checked out the new spring collections. Our bags and sleeves were on display next to the sleek lineup of SOL headphones. It was a challenge to keep the bags display in order since so many people kept grabbing the & checking them out. Thanks to everyone who came out and made last night a great event.