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HEX Launches Fall 2012 Academy Collection

June 28, 2012

Today we are proud to announce a brand new 15-piece collection of bags and sleeves for your laptops and iPads dubbed, Academy. In step with fall trends, this new line is designed in reverse grey denim with a contrasting deep-red interior. Additionally, the Academy collection features two fresh bag silhouettes—the Laptop Duffel and the Convertible Sleeve for 13” MacBook Pro—and even includes a fabric-wrapped iPhone case. The Laptop Duffel. The Convertible Sleeve. Each fashionable bag weaves thoughtful function into every piece, integrating padded pockets to protect laptops, iPads and iPhones on any occasion, from everyday transit to vacations spent exploring away from home. The exterior of the bags features a wax coating to protect devices from splashes, spills or unexpected rainfall while out and about. Another key design in our Academy collection’s messenger and cross body styles is our patented PadPort®, which acts as an iPad bay for easy-access to the screen without having to remove the device from the bag itself. “The Academy line brings new light to our vision of creating functional pieces for technology without compromising style,” said Dan Maravilla, co-founder, HEX. “People change their wardrobe from season to season, which often also includes switching up their bags and accessories. We are always designing fresh options that embrace current trends and incorporate our DNA of tech-related functionality and protection.” One of the Academy’s star bags, the Laptop Duffel, provides wearers a chic weekender to hold gadgets and belongings in place. Features include padded and microfleece laptop storage, padded iPad storage, 3 exterior pockets—one specifically padded and lined to hold a phone—and removable shoulder strap. The other star, the Convertible Sleeve Backpack, features a multi-functional design allowing the bag to transform from sleeve, to handheld, cross-body, and backpack by way of its multi-functional straps. A more detailed look at both the Laptop Duffel and Convertible Sleeve. Academy is available now for purchase right here on our website and retails between $39.95 and $99.95. For more information on the collection and our extensive line of techcessories, keep up with us on Facebook and Twitter.