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HEX Releases Option-G Collection With Artist Cole Gerst

March 10, 2014

Modernist Take On Classic Pattern Is Graphically Stunning


Oxnard, Calif. (March 11 2014)—HEX, award-winning fashion tech accessory brand, today announced the release of its collaboration with artist, designer and illustrator Cole Gerst, of Option-G Visual Communications. The 9-piece collection of bags, phone cases, and tablet covers is printed in Cole’s custom artwork for the project. The HEX x Option-G collection features several new silhouettes including folios for the iPad Air and iPad Mini as well as a Weekender Travel Bag and tablet envelopes, in addition to best sellers like HEX’s Laptop Tote, Origin Backpack, and Icon and Focus Cases for iPhone 5/5s.



The Weekender is especially noteworthy as it features a roomy main compartment for plenty of clothing. However, the front of the bag contains two pockets: one fleece-lined and padded for tablets and e-readers, and the other contains an organizer and room for phone, chargers, or accessories. The rear-side of the bag boast a large padded exterior access pocket for laptops of various sizes. This combination of features truly provides thoughtful device storage and protection while still maintaining a slim profile and plenty of space for whatever your travels dictate. A removable shoulder strap in also included.


The concept was a traditional toile pulled into HEX’s world of music, art, design, and architecture. The result was “take your pleasure seriously”. A daydream of leaving life in the city and escaping to the cabin in the woods….relaxing, listening to music and contemplating mystical creatures, geometry and architecture.


“The collaboration with Cole is exactly where we want to be,” says Trent Valladares, Co-Founder. “We love modernism and combining this with an original commission from an artist of Cole’s caliber is a dream come true.” “I love HEX’s aesthetic and they have a quality product.” says designer Cole Gerst, “I always get asked where I got my HEX backpack or iPhone case. I was thrilled when they asked me to collaborate on a series of products with them. They had the concept to make a toile pattern but with a modern twist. I loved the idea of putting my take on the classic pattern. I grew up watching my father, who is an interior designer, comb through fabric swatches and wallpaper patterns daily. I wanted to use the opportunity to tell a story with it, and the result is what you see.”


Featuring a durable, water resistant, heavy premium coated canvas combined with contrasting trims and HEX’s signature surplus grade cotton web strapping and interior micro fleece lined pockets for ultimate device protection, the Option-G collection boasts both refined retrospection as well as cutting modern direction. Prices range from $39.95 to $139.95 and bring style to spare without sacrificing HEX’s reputation for slim form factors and maximum gadget protection. The products come in a timeless off white background with black print coloration. The Option-G Collection was Facilitated by MAS creative and is available now for purchase at and other select high-end retailers near you. For more information on the collection and HEX’s extensive line of techcessories, visit, or follow them on Facebook, Twitter and Instagram. About HEX Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will provide top-quality storage for all of your tech devices without inflicting any damage on your style. We’re here to serve… More information on HEX can be found on FacebookTwitter and Instagram. About Cole Gerst Cole Gerst is an award winning art director, graphic designer, illustrator & painter. After stints as the art director for two record labels, art directing and designing album packaging and ad campaigns for some of the world's most influential musicians, Gerst became the first in-house art director for the House of Blues corporation. Here he established a full service art department and created company wide brand guidelines overseeing a nationwide group of designers. In 2002 Gerst left House of Blues to create Option-G visual communication. For the last 12 years Option-G has been continuously growing and gaining notoriety with its design and illustration style. It has been highly influential and accredited for helping foster the resurgence of the "gig" poster, designing posters for such bands as the Shins, Beck, Modest Mouse, Bright Eyes & Interpol. He has won multiple awards for design from Communication Arts, Print and How Magazine.


Option-G has recently been creating & directing original animated, mobile and flash content for clients such as Sundance Channel, Mazda, Toyota & Nickelodeon. Option-G won the Sundance Channel “Greenimation” award for the "Yung Yeti" cartoon series and was nominated for a Streamy Award for their Good Magazine "Inventions" animated work. More information on Cole can be found on, Facebook, Twitter, and Instagram.