April 29, 2014Recently we had the pleasure of spending some time with artist, Cole Gerst, of Option-G Communications at The Museum Of Contemporary Art (MOCA) for a book signing and release of our collaborative collection in Los Angeles. The museum was also opening their Mike Kelley exhibit, so we were in good company.
Cole hails from Portland these days, but took some time out of his busy schedule to jump down to LA for the event. The place looked great and was well stocked with HEX x Option-G gear as well as Cole's latest book, Buckminster Fuller: Poet Of Geometry. We assume that, since you are here reading this, you know something about HEX. As for Cole, he is best known as an artist and illustrator widely credited for the resurgence of the "gig" poster for clients like House Of Blues, Modest Mouse, Beck, The Shins, Bright Eyes, and Interpol.
With our love of the arts and Cole's incredible aesthetic, a collaboration was a no-brainer. The concept began with a traditional toile pulled into HEX’s world of music, art, design, and architecture. The result was “take your pleasure seriously”. A daydream of leaving life in the city and escaping to the cabin in the woods….relaxing, listening to music and contemplating mystical creatures, geometry and architecture. Cole saw some old friends and new fans, signed books and sold bags until all were satisfied. We hope you were able to make it out to this special event. However, in case you weren't, you can get the vibe from these images and video clip. See you next time and thanks to MOCA for being great hosts.