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Natalie Amrossi
is a New York City based photographer as you might expect from her other name, Misshattan. She left her job in the finance industry to pursue her true love of photography and has never looked back. Natalie is an adventurous world traveler who loves to experience life and culture all over the globe. She captures these places and people through her images - as well as the amazing food she enjoys wherever she goes! But what really sets Natalie apart from everyone else is her muse, the city of New York. She is famous for her aerial photos of the city she loves and has no fear when it comes to hanging out of a helicopter to get that perfect shot. Natalie's infectious personality and amazing talent mean that she is never without friends. These characteristics also happen to keep her working with some of the largest brands in the world including Google, Heinekin, American Express, Jaguar, Coach, and more. She has been written up in The Wall Street Journal, Forbes, Vogue, NY Magazine, Buzzfeed, and Thrillist. Our relationship with Natalie goes back 4 years or so now. We love to work together whenever we can as we both share a passion for empowering other creatives. Natalie is an incredible photographer, but more than that she is an incredible person. She has built an impressive body of work, an inspiring career, and a premium brand. It seems her gamble has paid off in spades. We are thrilled to be able to share some of her insight with you through this series.

What is Women In Focus all about?

Welcome to our new series, HEX Presents Women In Focus. This series has 5 episodes, each highlighting a different female artist. We get to hear casual and honest conversation about their stories, challenges, successes, and advice on navigating the photography space as a woman. You may already be familiar with some of these women. Others, not so much. What we can tell you is that these women inspire us and women that we are sure will inspire others.

Historically women have largely had roles in front of the camera, rather than behind it. We are excited to bring you this series as an opportunity for meaningful dialog about why this, and to encourage the movement of female photographers who are changing that narrative.

The series consists of short and shareable segments from 5 female creators we admire, including Natalie Amrossi, Shauna Wade, Elise Swopes, Claire Lejeune, and Enkrypt Los Angeles. These women are at varying career stages, and bring their unique energy and aesthetics. We hope to encourage more female creators to know more about the business of photography, and also to grow as artists in their craft.

We hope you will enjoy watching as they lend their voices to encourage others as we keep Women In Focus.

To learn more about Natalie, please visit her website HERE: